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Vision

Through improvements of conventional technology, as well as pioneering efforts in the application of new technologies, Toyota is taking great steps to develop eco-cars which will help us become a low carbon society.

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MISSION FOR TECHNOLOGIES

Statements to activities relating to the development of key technologies.

STATEMENT

Create vehicles that are popular with consumers.

WHAT WE DO

  • Provide world-class safety to protect the lives of customers.
  • Putting high priority on safety and promote product development with the ultimate goal of “completely eliminating traffic casualties”.
  • Deliver cars that will stimulate and even inspire and that will thereby earn smiles from our customers.
  • Through true mutual trust with partners, contribute to development of new technology and improved expertise.
  • Addressing employees education under “Genchi-genbutsu” philosophy, which is to go to the source to find the facts to make correct decisions, build consensus and achieve goals at our best speed.
  • Contribute for economic development of local communities with R&D operations functioning effectively in each region.
  • Provide optimization of energy/infrastructure to local communities.

Discover our Technologies

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Toyota Design

Design Philosophy

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Synergy of Contradicting Elements

The Process

From concept making through to mock-ups and the decision hall – explore the design process. Find out more

1. Color Development

Concept Making (picture)

2. Concept Making

Concept Making (picture)

3. Decision Hall

Concept Making (picture)

4. Idea Development

Concept Making (picture)

5. Mock Up

Concept Making (picture)

DESIGN AWARDS

Explore the archive of Toyota’s many national and international design awards. View all design awards

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VEHICLE DESIGN

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Intuitive Form


There’s a reason behind the Prius design – it’s kinder to both the environment as well as people.Find out more

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There’s a reason behind the Prius design – it’s kinder to both the environment as well as people.Find out more

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Pushing the Boundaries


There’s a reason behind the Prius design – it’s kinder to both the environment as well as people.Find out more

VOICE OF DESIGN

Find out more

True design originality is more often than not based on one’s heritage and culture. I honestly believe that designers should draw more actively on their own cultural background.

Akira Matsuda, Clay Modeler
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True design originality is more often than not based on one’s heritage and culture. I honestly believe that designers should draw more actively on their own cultural background.

Simon Humphries, General Manager
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True design originality is more often than not based on one’s heritage and culture. I honestly believe that designers should draw more actively on their own cultural background.

Yuji Fujiwara, Exterior Designer
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Environmental Technology

Toyota’s Eco-Friendly Car is Here

See how we’re developing the advanced eco-technology for the world.

Our Strategy
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Hybrid

Toyota's full hybrid system is the most popular hybrid system in the world. It enables you to save fuel and lower your emissions without sacrificing power when you need it.

FIND OUT MORE
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Electric

This small electric vehicle, perfect for urban life, is powered completely by clean electricity. It can be recharged using a standard household outlet. And the new, compact, high-output lithium-ion battery gives you plenty of interior space.

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Plug-in Hybrid

Capable of being charged from an external power source and equipped with an increased battery capacity, this is the “rechargeable” hybrid.

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Fuel Cell

By generating electricity from hydrogen, Toyota's fuel cell vehicles are not only environmentally friendly ― they're also highly energy efficient. With such eco-friendly characteristics, Fuel Cell Vehicles are the next step toward achieving sustainable mobility.

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Learn more about Environmental Technologies

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The Spirit behind “Making Ever-better Cars”

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The Spirit behind “Making Ever-better Cars”

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Worldwide Sales of Toyota Hybrids Top 8 Million Units

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Next-Generation Secondary Battles

Safety Technology

“What can be done to prevent accidents”, “How can we minimize the damage of the accident?” – Toyota has been searching for answers

Our Strategy
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Integrated Safety Management Concept


Toyota is striving towards the realization of the ultimate goal of a mobile society, "zero casualties from traffic accidents."

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Toyota is striving towards the realization of the ultimate goal of a mobile society, "zero casualties from traffic accidents."

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Integrated Three Part Initiative


Toyota is striving towards the realization of the ultimate goal of a mobile society, "zero casualties from traffic accidents."

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Toyota Safety Sense


Toyota is striving towards the realization of the ultimate goal of a mobile society, "zero casualties from traffic accidents."

More details about safety technology

Find out more
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Technology File


Showing Toyota's safety performance and technology with diagrams and photos

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Safety Technology History


Introducing the safety technology that Toyota has developed since its founding, including passive safety.

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2013 Toyota Advanced Technology Media Briefing


Introducing the safety technology that Toyota has developed since its founding, including passive safety.

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2014 Toyota Safety Technology Media Tour


Introducing the safety technology that Toyota has developed since its founding, including passive safety.

Quality, Durability, Reliability

Dynamic Growth based on Making Ever-Better Cars

Build ever-better cars is the introduction of TNGA, which revolutionizes the vehicle development framework.

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The TNGA

One facet of Toyota's efforts to build ever-better cars is the introduction of TNGA (Toyota New Global Architecture), which revolutionizes the vehicle development framework through the blending of planning and design. Toyota intends to raise the competitiveness of basic parts relating to ride, turning, and braking to world-class levels, and it is now able to standardize parts and units across different models through grouped development that puts multiple models through the planning process at the same time. TNGA is our framework for making ever-better cars for a wide variety of customers and regions in smarter and more efficient ways, with the ultimate aim of creating products that stir our customers’ emotions.

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Experience extreme heat and cold

Across the earth there are harsh environments that exceed the imagination. At Toyota's engine testing site, tests are conducted in facilities that can recreate the extreme cold and searing heat of different regions of the world to ensure that engines perform properly in any environment.

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Vast Test Site

The vehicles used in the tests are destroyed, but by performing the tests over and over again,
Toyota is able to extract valuable information under various conditions

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For every road in the world

The testing for poor road conditions includes driving a total of 900 km in a single day including on actual roads with three drivers taking turns at the wheel

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More of Toyota Innovation on our Global Website

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