Vision
Through improvements of conventional technology, as well as pioneering efforts in the application of new technologies, Toyota is taking great steps to develop eco-cars which will help us become a low carbon society.
MISSION FOR TECHNOLOGIES
Statements to activities relating to the development of key technologies.
STATEMENT
Create vehicles that are popular with consumers.
WHAT WE DO
- Provide world-class safety to protect the lives of customers.
- Putting high priority on safety and promote product development with the ultimate goal of “completely eliminating traffic casualties”.
- Deliver cars that will stimulate and even inspire and that will thereby earn smiles from our customers.
- Through true mutual trust with partners, contribute to development of new technology and improved expertise.
- Addressing employees education under “Genchi-genbutsu” philosophy, which is to go to the source to find the facts to make correct decisions, build consensus and achieve goals at our best speed.
- Contribute for economic development of local communities with R&D operations functioning effectively in each region.
- Provide optimization of energy/infrastructure to local communities.
Discover our Technologies
Environmental Technology
Safety Technology
Quality, Durability, Reliability
Smart Grid
Smart Mobility Society
Personal Mobility (i-Road)
Intelligent Transport Systems
Toyota Design
The Process
From concept making through to mock-ups and the decision hall – explore the design process. Find out more
1. Color Development
2. Concept Making
3. Decision Hall
4. Idea Development
5. Mock Up
DESIGN AWARDS
Explore the archive of Toyota’s many national and international design awards. View all design awards
VEHICLE DESIGN
Intuitive Form
There’s a reason behind the Prius design – it’s kinder to both the environment as well as people.Find out more
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There’s a reason behind the Prius design – it’s kinder to both the environment as well as people.Find out more
Pushing the Boundaries
There’s a reason behind the Prius design – it’s kinder to both the environment as well as people.Find out more
VOICE OF DESIGN
Find out moreTrue design originality is more often than not based on one’s heritage and culture. I honestly believe that designers should draw more actively on their own cultural background.
Akira Matsuda, Clay Modeler![person photo]()
True design originality is more often than not based on one’s heritage and culture. I honestly believe that designers should draw more actively on their own cultural background.
Simon Humphries, General Manager![person photo]()
True design originality is more often than not based on one’s heritage and culture. I honestly believe that designers should draw more actively on their own cultural background.
Yuji Fujiwara, Exterior Designer![person photo]()
Environmental Technology
Toyota’s Eco-Friendly Car is Here
See how we’re developing the advanced eco-technology for the world.
Our StrategyHybrid
Toyota's full hybrid system is the most popular hybrid system in the world. It enables you to save fuel and lower your emissions without sacrificing power when you need it.
FIND OUT MOREElectric
This small electric vehicle, perfect for urban life, is powered completely by clean electricity. It can be recharged using a standard household outlet. And the new, compact, high-output lithium-ion battery gives you plenty of interior space.
FIND OUT MOREPlug-in Hybrid
Capable of being charged from an external power source and equipped with an increased battery capacity, this is the “rechargeable” hybrid.
FIND OUT MOREFuel Cell
By generating electricity from hydrogen, Toyota's fuel cell vehicles are not only environmentally friendly ― they're also highly energy efficient. With such eco-friendly characteristics, Fuel Cell Vehicles are the next step toward achieving sustainable mobility.
FIND OUT MORELearn more about Environmental Technologies
Safety Technology
“What can be done to prevent accidents”, “How can we minimize the damage of the accident?” – Toyota has been searching for answers
Our StrategyIntegrated Safety Management Concept
Toyota is striving towards the realization of the ultimate goal of a mobile society, "zero casualties from traffic accidents."
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Toyota is striving towards the realization of the ultimate goal of a mobile society, "zero casualties from traffic accidents."
Integrated Three Part Initiative
Toyota is striving towards the realization of the ultimate goal of a mobile society, "zero casualties from traffic accidents."
Toyota Safety Sense
Toyota is striving towards the realization of the ultimate goal of a mobile society, "zero casualties from traffic accidents."
More details about safety technology
Find out moreTechnology File
Showing Toyota's safety performance and technology with diagrams and photos
Safety Technology History
Introducing the safety technology that Toyota has developed since its founding, including passive safety.
2013 Toyota Advanced Technology Media Briefing
Introducing the safety technology that Toyota has developed since its founding, including passive safety.
2014 Toyota Safety Technology Media Tour
Introducing the safety technology that Toyota has developed since its founding, including passive safety.
Quality, Durability, Reliability
Dynamic Growth based on Making Ever-Better Cars
Build ever-better cars is the introduction of TNGA, which revolutionizes the vehicle development framework.
Learn MoreThe TNGA
One facet of Toyota's efforts to build ever-better cars is the introduction of TNGA (Toyota New Global Architecture), which revolutionizes the vehicle development framework through the blending of planning and design. Toyota intends to raise the competitiveness of basic parts relating to ride, turning, and braking to world-class levels, and it is now able to standardize parts and units across different models through grouped development that puts multiple models through the planning process at the same time. TNGA is our framework for making ever-better cars for a wide variety of customers and regions in smarter and more efficient ways, with the ultimate aim of creating products that stir our customers’ emotions.
Experience extreme heat and cold
Across the earth there are harsh environments that exceed the imagination. At Toyota's engine testing site, tests are conducted in facilities that can recreate the extreme cold and searing heat of different regions of the world to ensure that engines perform properly in any environment.
FIND OUT MOREVast Test Site
The vehicles used in the tests are destroyed, but by performing the tests over and over again,
Toyota is able to extract valuable information under various conditions
For every road in the world
The testing for poor road conditions includes driving a total of 900 km in a single day including on actual roads with three drivers taking turns at the wheel
FIND OUT MORE